Redesigning the Search and Cart Experience for Simpli Namdhari's Online Grocery Shopping

Simpli Namdharis, Online Grocery Store, Mobile App

About Simpli Namdharis

Simpli Namdharis is a 100% vegetarian online grocery store in Bangalore. They are a one-stop shopping destination for all your daily essential needs.

Problem Statement

Goal of the Project

Research and Analysis

User Research

Surveys and Interviews

Conducted with 20 regular users of Simpli Namdhari's to gather insights on pain points and expectations.

Usability Testing

Key Findings - Search Issues

Difficulty in finding specific products

Users struggle to find specific products on Simpli Namdhari's platform due to limited search options and inadequate filtering capabilities.

Lack of filtering options

Slow search results

Key Findings - Cart Issues

Confusing cart interface

The current cart interface on Simpli Namdhari's is cluttered and confusing, making it difficult for users to review their selected items. This complexity leads to a frustrating shopping experience and increases the likelihood of cart abandonment.

Complicated checkout process

Poor visibility of cart items

Challenges

Main Challenges Faced During the Design Process

Incorporating Advanced Search Features

Balancing the implementation of features like auto-suggestions, recent searches, and filters without compromising site performance and ensuring compatibility across various devices was technically challenging. Solution: Conducted extensive cross-device testing to ensure compatibility and optimal performance across all platforms.

Simplifying the Checkout Process