Redesigning Fintech Solutions for Optimal User Experience
Fisdom, Fintech, Website
About Fisdom
Fisdom is a fintech company that provides investment management services through digital platforms including a mobile app. It offers a range of investment products, such as mutual funds, stocks, etc.
Problem Statement
Goal of the Project
User Research Findings
Complex Navigation
Users found it difficult to locate specific services and information.
Outdated Design
Poor Mobile Experience
Slow Load Times
User Analytics (Key Performance Indicator)
Findings 1
High drop-off rates on the homepage and service pages.
Findings 2
Findings 3
Challenges
Main Challenges Faced During the Design Process
Performance and Load Times
The website had slow load times, affecting user experience. Solution: Performance Optimization, Optimize images, scripts, and other resources to reduce load times.
Building User Trust and Confidence
UX Design Phase
Information Architecture
Simplified Navigation: Reduced the number of top-level menu items and grouped related services.
Clear Hierarchy: Organized content into well-defined sections, making it easier for users to find information.
Design Solutions
Updated color scheme
Adopted modern colors to convey trust and innovation.
Improved typography
Selected clean, readable fonts to enhance readability and professionalism.
Simplified Navigation
Reduced the number of top-level menu items and used drop-down menus for better accessibility.
High-quality visuals
Incorporated high-resolution images and custom illustrations to make the site visually appealing.
Mobile-First Design
Designing with mobile users in mind first ensures a broad reach and accessibility, catering to a large segment of users who primarily use their phones for internet access.
Results
